On request
|Online - On request
The SEO & PPC Masterclass Workshop
Time & Location
On request
Online - On request
About the Event
The SEO & PPC Masterclass Workshop is for business owners and marketing managers who want to improve their search engine rankings, increase traffic and drive long term growth in sales.
On this 2-day course, you'll learn a step-by-step process to becoming the most effective in optimising your digital marketing activity towards achieving those all-important top search engine rankings and increasing traffic to your website.
Topics covered:
- Develop an integrated search marketing plan that maximises your SEO and PPC efforts
- Create landing pages that will boost conversion rates for both SEO and PPC
- Apply keyword analysis to optimise your site for SEO and make your PPC activity more effective
- Ensure that growth is sustained in your targeted traffic
- Identify, measure and act upon the KPIs that will help you boost your performance in search
Day 1: SEO
An introduction to SEO
- Introduction to search marketing (basics)
- How it works: Search Engine Optimisation
- The evolving search engine landscape
Keyword research
- Keyphrase analysis: its role in SEO
- Keyphrase development: first steps
- Keyphrase development: adding sophistication
Structural optimisation for SEO and its impact on web design
- What search engines are doing: reprise
- Site visibility
- Reputation and redirection
- HTML tags with impact on SEO
Content strategy and link building
- The importance of links
- Competitor informed link building
- Link building through content
- Link building through social networking
Setting objectives: selecting metrics
- Setting search marketing objectives
- Creating meaningful reports
Day 2: PPC
An introduction to PPC
- Introduction to Pay Per Click Advertising
- How it works
Keyword research
- Keyphrase analysis: its role in PPC
- Keyphrase development: first steps
- Keyphrase development: adding sophistication
Adwords
- Paid search
- Leveraging relevance
- Account structure
- Basic campaign targeting
Advanced PPC marketing
- Enhanced campaign techniques
- Keywords and ads
- Best practices: ads
- Paid Search: bidding and budgeting
Retargeting
- Search retargeting basics
- The seven types of effective retargeting
Setting objectives: selecting metrics
- Setting search marketing objectives
- Creating meaningful reports
Tickets
The OYS Price
A$1,695.00
Total
A$0.00